Privacy Policy

Effective Date: 1 Feb, 2026
Last Updated: 1 Feb, 2026

Empire Medical Care (“Empire Medical Care,” “we,” “us,” or “our”) is committed to protecting your privacy and safeguarding your personal and health information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, use our telehealth services, or interact with us electronically.

This Privacy Policy applies to our website, online forms, communications, and telehealth services provided within the United States.

1. Scope of This Privacy Policy

This Privacy Policy covers:

  • Visitors to our website

  • Patients using our telehealth and urgent care services

  • Individuals communicating with us via phone, email, SMS, or online forms

This policy does not replace our HIPAA Notice of Privacy Practices (NPP), which governs how Protected Health Information (PHI) is handled under HIPAA.

2. Information We Collect

A. Personal Information

We may collect:

  • Full name

  • Email address

  • Phone number

  • Mailing address

  • Date of birth

  • Payment and billing information

B. Health & Medical Information (PHI)

When you use our telehealth services, we may collect:

  • Medical history

  • Symptoms and conditions

  • Prescriptions and refill requests

  • Treatment records

  • Provider notes

This information is protected under HIPAA.

C. Automatically Collected Information

When you visit our website, we may collect:

  • IP address

  • Browser type and device information

  • Pages visited and time spent

  • Referring URLs

  • Cookies and tracking technologies

3. How We Use Your Information

We use information to:

  • Provide telehealth and urgent care services

  • Evaluate eligibility and treatment options

  • Communicate with healthcare providers

  • Process payments and prescriptions

  • Respond to inquiries and support requests

  • Improve website performance and services

  • Comply with legal and regulatory obligations

We do not sell your personal or health information.

4. Telehealth Services & HIPAA Compliance

Empire Medical Care complies with the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

  • PHI is accessed only by authorized healthcare providers

  • Secure systems and encryption protect medical data

  • Telehealth services are not intended for emergencies

  • Call 911 for life-threatening conditions

For full details, please review our HIPAA Notice of Privacy Practices (NPP).

5. Sharing & Disclosure of Information

We may share information only when necessary, including with:

  • Licensed healthcare providers

  • Pharmacies and labs

  • Payment processors

  • Technology and hosting providers

  • Analytics and security partners

  • Government authorities when required by law

All third parties are required to protect your data.

6. Cookies, Analytics & Advertising (Google Ads Safe)

We use cookies and similar technologies to:

  • Improve website functionality

  • Measure site traffic and performance

  • Support advertising and remarketing

These may include:

  • Google Analytics

  • Google Ads

  • Meta/Facebook Pixel

You may manage cookie preferences through your browser settings. We do not knowingly allow advertising partners to collect PHI.

7. Communications (Email, Phone & SMS)

By providing your contact information, you consent to receive:

  • Appointment confirmations

  • Service updates

  • Administrative messages

Message frequency may vary. Standard carrier rates may apply.
You may opt out of SMS communications by replying STOP.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system can be guaranteed 100% secure.

You are responsible for safeguarding your login credentials.

9. Your Privacy Rights

Depending on your location, you may have the right to:

  • Request access to your information

  • Request corrections

  • Request deletion (subject to legal obligations)

  • Opt out of certain data processing

California Privacy Rights (CCPA/CPRA)

California residents have the right to:

  • Know what personal data is collected

  • Request deletion of personal data

  • Opt out of data sharing

  • Not be discriminated against

We do not sell personal information.

10. Children’s Privacy

Our services are not intended for children under 13 without parental or legal guardian consent. We do not knowingly collect data from minors without authorization.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

12. Changes to This Policy

We may update this Privacy Policy at any time. Updates become effective when posted on this page. Continued use of our services constitutes acceptance of changes.

13. Contact Information

If you have questions or concerns regarding this Privacy Policy, contact us at:

Empire Medical Care
📍 New York, USA
📧 info@empiremedicalcare.com
📞 +1 (347) 786-3511

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